Alberta’s iGaming market hits C$56.6m monthly GGR: Worth it for European

Alberta’s first market report shows a C$56.6 million month split across 24 operators, with entry costs charged per site and big European brands still arriving.

Alberta’s regulated online gambling market generated C$56.6 million in non-adjusted gross gaming revenue (NAGGR) in September 2026, up 30.7% on August. The figures come from the first monthly market performance report published by the Alberta iGaming Corporation (AiGC), which covers the period from the market’s launch on 13 July to 30 September.

September revenue rises 30.7% on August

Players wagered C$1.28 billion with the 24 operators active in September, according to the AiGC market performance report. After C$1.22 billion in winnings, that left NAGGR of C$56.6 million. The AiGC defines NAGGR as wagers minus winnings.

July covers only the 19 days after the market opened on 13 July, so August is the first clean base for comparison.

The AiGC says the data is unaudited and may be revised.

Casino takes three-quarters of revenue

Casino games accounted for 75.6% of September NAGGR, sports and event betting for 19.5%, and live casino for 4.9%, the AiGC said. Compared with August:

• Casino NAGGR rose 19.9% to C$42.8 million.
• Sports and event betting NAGGR more than doubled, from C$5.2 million to C$11.1 million.
• Live casino NAGGR rose from C$2.4 million to C$2.8 million.

Betting wagers grew 36.1% to C$152.7 million. The larger change was in margin: operators kept 7.3% of betting stakes in September, compared with 4.6% in August.

Active player accounts up 23.7%

Active player accounts reached 388,585 in September, up from 314,091 in August. These figures count accounts, not people: one player can hold accounts with several operators.

Average revenue per active player account was C$146, up from C$138 in August. The July figure of C$98 covers a partial month.

Which European operators are in Alberta

The AiGC does not publish revenue by operator, so the report cannot show how individual groups performed. According to the corporation, 15 operators were live at launch and 24 by 30 September. Its registry now lists 51 sites, and brands from several European groups appear on it.

The AiGC added Betway to its list of registered sites on 28 September, two days before the end of the reporting period. evoke’s 888 went live after it. Both groups will show up more fully in later reports. evoke separately reported a 7% fall in Q3 revenue last week.

European suppliers are also active in the province:

Is Alberta worth it for European operators?

On September’s numbers, Alberta is a market with a lot of competition. The C$56.6 million NAGGR was shared by 24 operators. Revenue is so far growing faster than the number of operators competing for it. Four operators joined between August and September, taking the total from 20 to 24, while NAGGR rose 30.7%. 

Costs are charged per site. The Alberta Gaming, Liquor and Cannabis Commission (AGLC) charges a one-time C$50,000 application fee and a C$150,000 annual registration fee, and each iGaming site needs its own application and registration. That matters for multi-brand groups: Super Group has five brands on the registry and SkillOnNet has three.

On revenue, 3% of gross gaming revenue goes first to First Nations (2%) and social responsibility programmes (1%). Operators then keep 80% of the remaining net revenue and the government takes 20%, subject to the final terms of the AiGC operator agreement. 

The early trend points upwards. Wagers rose 20.0% from August to September, and active accounts rose 23.7%. The AiGC also expects several more operators to join before the end of 2026, which will add to the competition.

Dan Keene, chief executive of the AiGC, said in a statement:

‘Early results indicate that Albertans value the strong oversight and greater accountability offered by a regulated market.’

For European operators, the next report will be the one to watch. The October figures, due in the third week of November, will include the operators that joined after September, among them Betway and 888, and will show whether the market keeps growing as more brands arrive. 

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